NOG

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NOG WAS AN ALL-INCLUSIVE PARTY HOSTED AT TROPICAL 128 IN NEW YORK CITY ON 5 DECEMBER 2015. NOG FEATURED A TWO-STORY VENUE ALONG WITH 14 DJS AND A VISUAL ART INSTALLATION PRESENTED BY NATE JAMES. MYSELF ALONG WITH THE CREATIVE TEAM DEVISED AN ENTIRE AESTHETIC FOR THE PARTY SPANNING WHICH INCLUDED: THREE FLYERS, A PROMOTIONAL MIX WITH ACCOMPANYING ARTWORK AND CONCENTRATED ONLINE PROMOTION ON TWITTER, FACEBOOK, INSTAGRAM AND SNAPCHAT. THE FINAL AESTHETIC REVOLVED AROUND THE ICONOGRAPHY OF SMOKING AND THE COMMUNAL FEELING OF SHARING A SMOKE WITH A STRANGER.

PRODUCTION CREDITS:

CREATIVE DIRECTION: TREY SMITH, LUCAS TYSON, YC
ART DIRECTION: TREY SMITH, LUCAS TYSON, YC, ALEX HANCOCK
GRAPHIC DESIGN: ALEX HANCOCK
CREATIVE CONSULTANT: MEA O’FARRELL, CLAY COX

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